Migrate a Conversion

Overview

DV360 refers to their Conversions as Floodlight Activities. This page uses IQM's terminology.

The API Comparison table highlights the main actions and API methods for managing Conversions. Select an endpoint from IQM or DV360 to review that platform's relevant API documentation. By comparing APIs, you can migrate your workflow from DV360 to IQM.

API Comparison

Base URLs

  IQM: https://app.iqm.com
  
  DV360: https://displayvideo.googleapis.com

Action	IQM Endpoint	DV360 Endpoint	Notes
Get Conversion Details	GET/api/v3/conversion/{conversionId}	GET/v3/floodlightGroups/{floodlightGroupId}/floodlightActivities/{floodlightActivityId}	IQM endpoint returns typeId parameter specifying whether the Conversion is a Pixel (1) or Postback (2).
Get List of Conversions	GET/api/v3/conversion/list	GET/v3/floodlightGroups/{floodlightGroupId}/floodlightActivities
Create a Pixel Conversion	POST/api/v3/conversion/pixel/add	n/a	Floodlight Activities are created in the DV360 UI. See More Conversions Resources for reference material.
Create a Postback Conversion	POST/api/v3/conversion/postback/add	n/a
Update a Conversion	PATCH/api/v3/conversion/pixel/update PATCH/api/v3/conversion/postback/update	n/a
Assign Conversion to a Campaign	PATCH/api/v3/conversion/assign-to/campaign	POST/v3/advertisers/{lineItem.advertiserId}/lineItems PATCH/v3/advertisers/{lineItem.advertiserId}/lineItems/{lineItem.lineItemId}	IQM endpoint supports assigning multiple Conversions to multiple Campaigns, or removing from multiple Campaigns. DV360 assigns a floodlightActivityId to the floodlightActivityConfigs object within the conversionCounting object when a Line Item is created or updated.

More Conversions Resources

IQM:

• Conversions API
• Choose your Conversion

DV360:

• Floodlight Activity Management
• Create a Floodlight Activity