Migrate a Conversion
Overview
DV360 refers to their Conversions as Floodlight Activities. This page uses IQM's terminology.
The API Comparison table highlights the shared actions and API methods between IQM and DV360 for creating and managing Conversions. Select an endpoint to review each platform's relevant API documentation. By comparing APIs, you can migrate your workflow from DV360 to IQM.
For a comprehensive overview of IQM's Conversion services, see the Conversions API.
API Comparison
Base URLs
IQM: https://app.iqm.com
DV360: https://displayvideo.googleapis.com
| Action | IQM Endpoint | DV360 Endpoint | Notes |
|---|---|---|---|
| Get Conversion Details | /api/v3/conversion/{conversionId} | /v4/floodlightGroups/{floodlightGroupId}/floodlightActivities/{floodlightActivityId} | IQM endpoint returns typeId parameter specifying whether the Conversion is a Pixel (1) or Postback (2). |
| Get List of Conversions | /api/v3/conversion/list | /v4/floodlightGroups/{floodlightGroupId}/floodlightActivities | |
| Create a Pixel Conversion | /api/v3/conversion/pixel/add | n/a | Floodlight Activities are created in the DV360 UI. See More Conversions Resources for reference material. |
| Create a Postback Conversion | /api/v3/conversion/postback/add | n/a | |
| Update a Conversion | /api/v3/conversion/pixel/update /api/v3/conversion/postback/update | n/a | |
| Assign Conversion to a Campaign | /api/v3/conversion/assign-to/campaign | /v4/advertisers/{lineItem.advertiserId}/lineItems /v4/advertisers/{lineItem.advertiserId}/lineItems/{lineItem.lineItemId} | IQM endpoint supports assigning multiple Conversions to multiple Campaigns, or removing from multiple Campaigns.DV360 assigns a floodlightActivityId to the floodlightActivityConfigs object within the conversionCounting object when a Line Item is created or updated. |
More Conversions Resources
IQM:
DV360: